Branding

By: Jennifer SalernoLOGO is a powerful symbolic representation of a company. It’s a graphic symbol designed to differentiate companies or products from their competitors in the market. It’s the first step towards building an enduring brand. The logo is considered a unique signature bel ... more

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Branding Your E-Biz - Creating A Name Your Customers Trust

By: Chris Malta & Robin CowieIf you want customers to spend money with you online, you have to make them feel confident they’re dealing with a legitimate business. They’re giving you their personal information, as well as their credit card number. If your web site sends a clear messa ... more

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