Business Books

By: Gary Mosher Recently chosen by Writer’s Digest magazine as one of the best new self-published books of 2005, ‘Buddha in the Boardroom’ is a clever and entertaining blend of business challenges and Buddhist philosophy. "What a charming book! MacConnell and Mosher have successfu ... more

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Book Review: The Go-Giver – A Little Story About A Powerful Business Idea

By: Simon BarrettWhat a great little book! It is not often that I get excited about a business book, in fact I can not think of another occasion that it has happened. Most business books are dry and boring, The Go-Giver is nothing like that. The authors, Bob Burg and John David Mann, have take ... more

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Book Review: Marketing Your Small Business For Big Profits By David Mason

By: Simon BarrettI have no idea how many books are crammed onto bookshelves all about the subject of marketing. There must be many millions; it is a subject well understood. How do you make someone buy your Widget as opposed to the other guy's Widget? Marketing is the answer, but, marketing ... more

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