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Writing & Speaking / Copywriting
By: Michael B. Pavlish#1. START WITH WHAT THE PROSPECT WANTS Most marketing falls short for one reason: it focuses on the product or service. The inevitable result of this line of thinking is a list of FEATURES that may or may not be of interest to anyone except the marketer. Start, instead, ... more
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By: Jacab ChristopherAlmost everything created privately and originally after April 1, 1989 is copyrighted and protected whether it has a notice or not. The default you should assume for other people's works is that they are copyrighted and may not be copied unless you know otherwise. There ... more
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